That Time I Ended Up In Private Eye
Back at the start of 2019, when the NHS App had just launched, it had something of a discoverability problem. The kind of problem where people would type “NHS App” into the App Store search bar and be presented with results including Microsoft Outlook, WhatsApp, Candy Crush and in fact pretty much anything but the NHS App. Not ideal for a flagship digital health intervention. I was contracting as part of the Kainos team helping NHS Digital deliver the App, alongside partners from BJSS. We’d toiled long and hard during 2018 to build a thing that could handle login, appointments, repeat prescriptions, medical record, and more. But what good is your lovingly crafted digital gateway to the NHS if nobody can find it? ...