Something In The Air

Every time I hear those new Talk Talk TV adverts featuring a cover of Thunderclap Newman's "Something In The Air" I have been straining to recall which other telecoms company used the same song, and this evening I've finally remembered - it was Ionica!  Remember them?  They floated on the stockmarket in 1997, valued at over £700m, and called in the receivers a little over a year later.  This page gives a good description of the reasons behind this colossal failure.

I wonder if the person responsible for selecting this music for the Talk Talk ads was aware of its heritage?